Tuesday 28th June

| BY 10 Magazine

Hermès: Menswear SS17

At first glance the Hermes man may appear casual but do not be fooled by that relaxed demeanour. This is the kind of casual only money can buy. Bucket loads of money. Money in fact that comes in an Hermes bucket. If you’re carrying your money in anything as basic as a wallet, you can’t afford this kind of casual.So what exactly does Hermes casual look like? Think of it as a symphony of easy separates. Light weight bomber jackets and classic overcoats, worn with narrow trousers, clean shirts and knitted polo’s opened at the neck in an array of citrus brights mixed with a rainbow of earthy tones and the odd injection of purple for punch. What takes this into luxury stratosphere, separates the casual form the casual, is the fabrics. Goat skin t-shirts and suede tie dyed cardigans anyone? Like we said, this is bucket load of money casual.

Photographs by Jason Lloyd-Evans