Wednesday 7th July

| BY 10 Magazine

Virgil Abloh Takes His AW21 Louis Vuitton Collection to Seoul, with the Help of BTS

It’s safe to say Virgil Abloh is firmly bossing the digital fashion game. Fresh from debuting his SS22 collection two weeks ago with a mini blockbuster film – starring Goldie, Saul Williams and GZA – the fashion titan is back with another silver screen moment.

Teaming up with Korean director Jeon Go-woon, Abloh presents a spin-off film to the brand’s AW21 collection, which was released back in January.

Dubbed a “conversation between space, movement and global connectivity that explores the city of Seoul through the lens of diversity”, Abloh took to the South Korean capital to create a new take on his stellar autumn/winter offering, which is currently arriving in stores globally.

Leading the film is none other than K-Pop mega group BTS, who were announced as Louis Vuitton ambassadors in April. The seven global superstars sport a series of looks from the original collection – which paired Zoot Suits, travel-inspired garb and skyscraper jackets. But that’s not all. The film showcases 34 brand new AW21 looks which are going straight into shops. Better grab ’em while you can!

Directed by Jeon Go-woon.