Saturday 14th January

| BY 10 Magazine

Marcelo Burlon County Of Milan: Menswear AW17

The gauchos of South America aren’t an empty reference for Marcelo Burlon – he grew up there, hence his Winter 2017 collection was about delving back into his own culture and history, reviving folk styles of the region and translating them to now. It was about the traditional, brightly-coloured women’s clothing – although his pre-fall collection did feature, alongside men’s. Rather, it was about the Gaucho – the name given to cowboys in Argentina, though literally translated, the word refers to any man who lives in a rural areas. All the components of gaucho attire were accounted for – but reworked with a new fashion eye. Take for instance the bombachas – the loose fitting trousers devised so that men can ride in comfort. Note the turn of phrase: devised, not designed: this was a result of practical evolution, not mere visual effect. Likewise reworking of ponchos, the knotted scarf at the neck, and the wide-brimmed gaucho hat. The mood throughout was the notion of translating traditional attired into a modern fashion statement, albeit tinged with practicality. Given Burlon’s personal connection, the whole collection had a heartfelt authenticity. There really is no place like home. In fact, we would’t mind paying Argentina a visit now. And not just because it’s cold outside in Milano…