Sunday 17th January

| BY Paul Toner

MSGM: Menswear AW21

Massimo Giorgetti decided to call his AW21 men’s collection Vertigine. In English, it means vertigo, which means dizziness. Come to think of it, the past 12 months have felt a bit like when you stand up too fast. These are unprecedented times after all – sick of hearing that yet? – where even on the best of days life can often feel turbulent.

The designer wanted to channel this sensation into MSGM’s AW21 men’s collection. It was a show in the (fake) snow, set up to resemble the top of a mountain. “Like life, mountains are a space that cannot be fully understood or tamed, but is open to infinite possibilities,” read the press release. Soundtracked to a sinister techno uns uns uns, models trudged through the space wearing chunky snow boots, fuzzy gilets and work shirts that depicted the scenic backdrops of Saint Moritz, inspired by 1930s postcard illustrations.

More idyllic locations cropped up, this time a “trees on acid” print that was reinterpreted from the brand’s archive. Whilst we’re on the topic of acid, hints of nineties rave wear appeared throughout. Swollen parkas, anoraks and trenches in Day-Glo hues; paint-splattered shirting and big purple knits; denim jackets tied around the waist of grass-stained, baggy jeans. There’s even a collab with Kangol thrown in the mix. Expect MSGM bucket hats everywhere next winter. Who is this collection designed for? You could say it the uniform of an off-duty Winter Olympian who loves the sesh. Proper hedonistic, dancefloor-ready garb at its finest.

Photography courtesy of MSGM.