Tuesday 21st June

| BY 10 Magazine

MSGM: Menswear SS17

Boy, boy boys. That was the inspo at MSGM – and while Massimo Giorgetti has’t been listening to the 1987 Sabrina hit, he has been pumping out the Boys of Beastie and Pet Shop on his stereo. They’ve ended up influencing the collection too, with prints drawn from their videos splashed across the clothes – while boys, generally, have influenced the rest. This collection was dedicated to rave culture, to counter culture, to club culture (not Culture Club). Giorgetti cranked up the music loud and pumped the lights hard and fast to house beat as his MSGM boys came bouncing out in pattern, colour and bright, sporty separates. It was about energy, vitality and spontaneous, electric fun.

Photographs by Jason Lloyd-Evans