MSGM: Ready-To-Wear SS22
If you follow Massimo Giorgetti on Instagram you’ll know he’s an outside kinda guy, from dreamy summer nights spent under the stars in his beloved Liguria to swooshing down a mountain in Lombardy. For his show today, he took us on an urban escape, staging the catwalk in Milan’s Parco Biblioteca degli Alberi, one of the city’s most beloved outdoor spaces North West of the centre known as the Library of Trees.
It was Giorgetti’s nod to the regrowth of Milano following the pandemic and it more than manifested in the collection. The prettiest of florals on plissé suits took their cue from the flower-filled meadows that once lay on the spot they were walking before the city’s urban spread regenerated it. They popped up in daisy prints and micro appliqué; in beautiful bead-embroidered boleros; and super Italiano jacquard leisurewear.
Denim came cropped with balloon sleeves and in playsuits with more delicate garden ditties, while a line of suits in a blown-up painterly gingham check became the picnic cloth to our fabulous fashion week picnic. A graphic doodle-style print arrived on MSGM ruffles reminiscent, said the show notes, “of the picnic posters designed by Steven Frykholm for Hermann Miller in the 1970s and 1980s for the American company’s open-air gatherings”.
That being said, this was a distinctly Italian affair; with an injection of elegance that suits this young and fun brand. It was full of hope and energy, just like Milan and Massimo himself, who jogged his victory lap to wild applause from the local families, dog walkers and groups of teenagers who had stopped by to watch him plant his seeds for SS22. Next year, MSGM will be in full bloom.
Photography courtesy of MSGM.