Reebok by Cottweiler Designer Project At Pitti Uomo
How better to spend our last show of Pitti than a little spa therapy? Because, for their collaboration with Reebok, the brilliant Cottweiler boys created a salt therapy room in the basement of a Florence museum. Because this collection was all about fabrics that have therapeutic properties. Clothes that feel good to wear, that have holistic powers. Like memory foam padding or soft towelling to caress the body. The clothing equivalent of rubbing luxurious potions upon ones body. Or having a good rub down. The design itself was typically clean and future-facing – in a palette of clean white, navy and black – playing on the textures of sportswear, from scuba to lightweight, almost sheer fabrications. A design so clean that you can actually remove all tags and traces of branding via the removable hanging tags, or the labels inside which can pull out. As the press release says, this is “a move into the new era of sportswear, in which design and function are given equal importance.” Welcome to the future. And talking of the future, can we have it all now? Please?
www.reebok.co.uk / www.cottweiler.com