Monday 21st June

| BY 10 Magazine

Ten Craves: Superstar Collabs, Erdem Menswear, Marc Jacobs’ Catwalk Return and More!

Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out. 

With a weekend of Milan men’s shows now behind us, and a whole week of Paris to look forward to, here’s what else has been happening in the fashion sphere.

Marc Jacobs is back, baby!

Hooray! Horah! Marc Jacobs is back, back, back again! After pressing pause on his mainline collections in February 2020, the current 10 cover star announced that he is returning to the catwalk on June 28, presenting his fall 2021 collection. Popcorn at the ready, this is set to be a goodun.

Ahluwalia joins forces with Mulberry

It’s been a big week with Priya Ahluwalia. Alongside winning the BFC/GQ Menswear Fund, the London-based designer unveiled her SS22 collection, Parts of Me, which features a collaboration with Mulberry. Inspired by the designer’s extensive research into Black hair, the bags come with patchworked lines and criss-crossing patterns akin to braids. Explore the collection here.


Photography by Laurence Ellis

Tom Ford comes to Mr Porter

Just in time for summer, legendary American designer Tom Ford launches a capsule collection with Mr Porter. Featuring a whopping 54 pieces in total, the collection is inspired by 1970s Los Angeles, packed with retro floral prints and bold colourways. Shop here

Around the world with Dior

Dior already has its sights set on when we can travel the globe once more. The Dior World Tour accessories capsule comes encased in five primary hues, featuring the B27 sneaker as well as bags, belts and wallets – all in the Dior Oblique motif. Shop here


Photography by Steve Harries

Gucci smashes its target out the park

Gucci released its annual environmental impact report this week, and the results were terrific. It turns out the brand has surpassed its environmental reduction target four years ahead of when it thought it would. Now, that’s how you do it!

Creatives4SystemicChange x Apoc Store

Apoc Store has launched a fundraiser with C4CS (Creatives4SystemicChange), raising funds to tackle racism and discrimination. Following C4SC’s successful debut raffle last year, over 60 designers and artists have each donated at least one piece which has been put in an online raffle, where people can enter for £10 for a chance to win. “I think the overarching takeaway we’ve had from the past year /year and a half is that there is no time to be complacent,” says Erika Maish of C4CS. “We felt that through using our work and with collective organising we could raise more money together than we can as individuals. The online event was also incredibly fun creating a sense of camaraderie and meeting new people. This year we partnered with APOC on organising the event. They are also a designer-led online space and we are happy to be working with them.” Join the raffle now

It’s all in your imagination

Louis Vuitton’s latest men’s fragrance is more than just a fixture of your imagination. Crafted by the house’s master perfumer, Jacques Cavallier Belletrud, Imagination is Louis Vuitton’s seventh fragrance dedicated to men – with notes of orange, Calabrian bergamot and Sicilian cedar. Shop now

Aries and Umbro head to the footy pitch

Just in time for the Euros, Aries has teamed up with Umbro on a sporty capsule collection. Taking its cues from gabber-rave-football culture, the collection is perfect for going from a kick-about with your mates straight to the club. When we’re allowed to, that is… Shop here


Photography Lea Colombo

Calvin Klein sunnies 

Looking for some new sunnies for this long, hot summer? Cue these blue additions from Calvin Klein. These unisex beauties come with Y2K-esque square frames, perfect for living your Paris Hilton fantasy.

Christian Louboutin joins forces with Idris and Sabrina Elba 

Following on from last year’s global protests against racism and systemic injustice, Christian Louboutin has teamed up with Idris and Sabrina Elba for Walk a Mile in My Shoes. The capsule collection, co-created to raise awareness, is split into two parts, with 100 per cent of the proceeds going to 5 organisations: Gathering For Justice, Be Rose foundation, Purposeful, Somali Hope Foundation, and the Immediate Theatre. Shop here

Erdem launches menswear

Would you look at that, after 14 years, Erdem is making its first foray into menswear – obvs it’s fantastic. “The idea of menswear has been in my mind for some time,” explains the designer in a press release. “I have always been interested in the conversation and exchange between male and female expression.” Informed by the wardrobe of Derek Jarman, the gentle wardrobe pulls its hues from Patrick Prockter’s paintings, making for one spiffing post-pandemic uniform.

Top image: Marc Jacobs inside 10 Magazine Issue 66 photographed by Nicolas Newbold.

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