Friday 12th February

| BY 10 Magazine

Tommy Hilfiger Taps Mysterious Al for Tommy’s Drop Shop

Have you stopped by at Tommy’s Drop Shop yet? The e-store is Tommy Hilfiger’s ultimate spot for experimentation, where creatives from across the globe are invited to create limited-edition capsule collections with the brand.

Following on from micro-capsules designed by Sportsbanger, Studio Zome and Mago Dovjenko, the second instalment of Tommy’s Drop Shop comes courtesy of Mysterious Al.

The Melbourne-based artist – who spent 10 years as a seminal figure in London’s street art scene, where he’s originally from – has co-designed a series of tees, long sleeves and hoodies with the brand. Al’s signature chaotic murals in vivid technicolour are now, for the first time, wearable.

Mysterious Al

“The designs were based on artworks I made during the long, hard lockdown,” explains Al. “I made everything as bright and fun as I could, and added some positivity and good vibes. We all need that at the moment”

Each Tommy’s Shop Drop is produced in small quantities, made from 100% organic or recycled cotton. It’s part of Tommy Hilfiger’s sustainable ethos, as the brand is on a mission to create fashion that “wastes northing and welcomes all.”

Tommy’s Drop Shop continues Tommy Hilfiger’s dedication to creative collaboration, which has been a pillar to the brand since it was founded in 1985 – seen now through an authentic lens that feels so attuned to today.

You can shop the Mysterious Al’s Tommy’s Drop Shop collection here.