Tuesday 21st November

| BY Finn Blythe

Alessandro Michele And Designers Unite For Kering’s Campaign For Women


Sometimes it pays to be serious: girls and women account for 71% of all human trafficking victims. 1 in 4 US girls will be sexually abused before they turn 16. 200 million girls and women worldwide have undergone female genital mutilation. It’s not nice to hear – but these are facts, facts that have brought together the likes of Alessandro Michele, Stella McCartney, Christopher Kane, Joseph Altuzarra, Dennis Chan and Salma Hayek for the Kering Foundation’s 6th Annual White Ribbon for Women Campaign. Centred around the idea of empathy, the thrust of the campaign, with its #ICouldHaveBeen hashtag, asks men to imagine how differently their lives might have turned out had they been born into the opposite sex.

This year’s male ambassadors will initiate the Kering Foundation’s call to action by unveiling the names their parents would have given them had they not been born male, while women will take on the name of HER in a show of solidarity with women who have experienced violence and abuse. This year, a specific aim of the campaign is to try and engage younger generations with what remains a persistent transgenerational epidemic. Accordingly, teen influencers from around the world have been invited to take part in a film series, in which these young men discover who they could have been if they’d been born female. “Being born a girl should not equate to a higher risk of violence.” said Fraçois-Henri Pinault, Chairman and CEO of Kering and Chariman of the Kering Foundation. “Yet unfortunately it is the case in our world today. We all could have been born a girl, we all must take on this combat”. Amen to that. Find out more below.


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