Alessandro Michele Announces Gucci is Going Seasonless
Life in lockdown has offered us all enough time to reflect on how we do things, particularly in the world of fashion. The last five years have seen the yearly fashion cycle move at a rapid pace, with both juggernaut houses and emerging talent feeling the pressure to constantly be producing both clothing and content to keep up. Even before the global pandemic, there was an overwhelming feeling across the industry that fashion needed to slow down. Now it seems these changes are finally taking form, and it’s starting at the top. After the BFC and the CFDA released a joint statement last week calling for the industry to take a slower approach moving forward after the world of fashion resumes once more, Alessandro Michele has now shared his own concerns for Gucci.
In a series of diary entries posted on Instagram, Michele, who is self-isolating at his home in Rome, wrote how fashion’s “reckless actions have burned the house we live in.” Michele goes on to explain that Gucci will go back to showing only twice a year, abandoning “the worn-out rituals of seasonalities”. Moving forward, Gucci will no longer be categorising their collections by spring/summer, autumn/winter, pre-fall and cruise, “I think these are stale and underfed words. Labels of an impersonal discourse that lost its meaning.” With fellow Kering giant Saint Laurent also announcing they are abandoning the fashion calendar, it looks like the industry is finally changing shape.
Photograph taken from Issue 51 of 10 Men, photographed by Byron Spencer and styled by Harry Lambert.
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