Tuesday 12th July

| BY Dominic Cadogan

Alexander McQueen releases AW16 Campaign

Have you ever been lost in the wilderness? Hard to believe, but we have – it’s not just ubers and champagne and parties, sometimes we like to get down and dirty too. Just the other day we were talking about suffering Duke of Edinburgh during high school. For those of you who don’t know Duke of Edinburgh (also known as DofE) is a hellish trail where you enter the woods a teenager, get lost, argue, wet and covered in mud, and when you emerge you’re an adult (apparently). And we can’t help feeling that the new Alexander McQueen campaign is a bit DofE. Although I’m thinking photographer Jamie Hawkesworth and model Mica Arganaraz traipsing around the Shetland Islands are a lot more glamorous than me lugging around a Trangia in the Lake District. Take a look at the rest of the images above. Either way, we are well jel.