Thursday 14th July

| BY Jack Moss

Andreas Kronthaler for Vivienne Westwood Release Juergen-Shot Campaign

Attention: Dam Viv and hubby Andreas Kronthaler are daaan the market peddling a nice bitta Persian rug in these just-released images from their AW16 campaign. It’s the first under the new title of Andreas Kronthaler for Vivienne Westwood but thankfully, for those people (like us) unable to compute change, the campaign is still lensed by long time collaborator Juergen Teller. Hoorah. It’s about “East meets West” apparently. The “Buddhist unisex” look as notes impart.  Perfect garb for feeling totz zen. “The inspiration for the campaign was completely guided by our Paris show collection. We started looking at lots of spiritual places- including temples and one of the locations had this beautiful middle-eastern rug on the floor which gave me the idea,” says Andreas. “The location was the perfect backdrop on every level. The colours, the theme, this feeling of exotic luxury in a London warehouse. We cast it very carefully- we wanted boys and girls with a certain spirt and fun. We wanted to create a multi-cultural vision- we hope that comes across.”

Photographer: Juergen Teller
Creative Direction: Vivienne Westwood, Andreas Kronthaler & Juergen Teller.
Stylist: Sabina Schreder.