Tuesday 22nd March

| BY Jack Moss

Armani To Go Fur Free

Fur Free

Fur free – no, not the order to our waxist pre-vacances, but the House of Armani from next season. Forget mink, rabbit or whatever other exotic skin one can get one’s mitts on -it’s all faux faux faux from now on. Because really, who needs reality? As proponents of any kind of body correcting surgery we can tell you – faux is the way to geaux. Plus, it’s welcome news for those who those Armani devotees who don’t fancy to getting bottled with red paint from overenthusiastic PETA supporters come fall.

“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections,” Armani said today. “Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Joh Vinding, from the fur-free alliance, who have been working with Armani on the project concurred: “Armani‘s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty.”

Photograph by Jason Lloyd-Evans, backstage at Armani AW16