Tuesday 21st August

| BY Dino Bonacic

Asos Are Collaborating with Laquan Smith


If you have Instagram (and who doesn’t?), the chances are that you’ve already double-tapped on at least one of Laquan Smith’s dresses. Beyoncé and Cardi, Kendall and Kim – all the Insta gals are wearing the bodycon, high-glam frocks that scream with sex appeal. That unapologetically confident, yet unerringly commercial approach to designing womenswear is what established Smith as unique within his cohort of young, upcoming American designers. The fire of his success isn’t burning out anytime soon and the team at ASOS know it. Our fave British e-comm platform for affordable fashion has just showed us the first look at their collab with Laquan Smith and it’s everything you’d want it to be. A play of cut-outs, bodycon shapes and textures, these elements overlay and create a commercial version of Laquan Smith’s Hollywood-ready vision. The collection will include both womenswear and menswear and is launching on 29th of October. The pieces we’ll be waking up early for? The black cutout jeans and the beaded string vests.  So, there’s two months to go – start saving your coins and training your index finger. It will surely be a race for the best pieces. See you at the finish line!