Friday 10th July

| BY Paul Toner

Alaïa Reopens Its Petite Boutique in Paris

Calling all Parisian shopaholics, the Alaïa Maison is reponing the doors to its Petite Boutique in Paris. Located next door to Alaïa’s Grande Boutique, the retail space will offer a series of signature Alaïa looks from past collections, as well as a selection of pieces that have been donated by friends of the house. To curate the stellar fashions on offer, the Maison has enlisted the help of an “expert in fashion heritage”, Anouschka, who was a close friend of Azzedine Alaïa himself. All profits raised from the donated pieces will be donated to Imagine, a research institute for genetic diseases which Azzedine worked closely from its inception for 10 years straight. Get those bank cards at the ready, it’s time to shop, shop, shop!

Photograph by Cedric Buchet, taken from 10+ Issue 2. The Alaïa Petite Boutique is open from today. 

maison-alaia.com