Monday 18th May

| BY 10Magazine

Balmain And H&M To Collaborate

Coming soon to a high street near you: Balmain x H&M. Yep, if you didn’t know already (from seeing the news splashed across Instagram), the French haute couture fashion house is collaborating with the Swedish fast-fashion retailer. The collection, which will be available from November 5, will see Olivier Rousteing’s induction into the H&M Hall of Famous Collaborators that includes fashion legends, Karl Lagerfeld, Donatella Versace and Alexander Wang. “I want to talk to my generation − this is my main aim as a designer,” said Olivier. “H&M allows me the unique possibility of bringing everyone into the world of Balmain. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” This is, surely, a dream come true for the aspiring members of the #BalmainArmy – a demographic that numbers in its thousands. “It’ll be a cut-price Joan Collins in Dynasty,” said Natalie. Which, as Antony says, sounds really rather good.

Photographer: Jason Lloyd-Evans

www.hm.com

By Ted Stansfield