Hello Kitty Gets the Blumarine Treatment

What’s better than a Blumarine collection? A Blumarine collection covered in Hello Kitty, of course.

Creative director Nicola Brognano combines his glittery Y2K vision with total kawaii cuteness, creating an exclusive capsule collection that spotlights the Japanese icon. In traditional Blumarine fashion, fur-trimmed cardies, hip-hugging jeans, barely-there mini skirts and sugary-pink going-out tops all come stamped with Hello Kitty’s beady eyes and little whiskers.

“I am thrilled about this new capsule. Hello Kitty is an icon of my generation and fully represents the 2000s aesthetic to which I have been referring since the beginning of my path at Blumarine,” says Brognano. “Hello Kitty is cute, lighthearted, funny, international: for this reason, I am happy to present this collection as a world exclusive on Ssense.com, not a simple e-commerce platform but a real cultural meeting point with a young, eclectic and hyper fashionista audience.”

C’mon, how could you not buy? The cuteness is too much to handle.

Shop the collection here.