Thursday 22nd October

| BY Jennifer Raymont

Browns celebrates its 50th Anniversary

It’s time to light the candles and dish out the cake as the iconic fashion boutique, Browns, celebrates 50 incredible years! Always at the forefront of fashion, Browns is one of fashion’s most enduring tastemakers. What began as a small boutique in the heart of Mayfair, Browns was – and still is – responsible for launching many of the fashion household names of today, including Alexander McQueen and Rei Kawakubo. Who could forget Mrs B buying John Galliano’s graduate collection straight off the Central Saint Martins catwalk only to put it straight in the window of the South Moulton Street store.

As physical celebrations have been put on hold, Browns has moved the festivities into the digital sphere and will celebrate its half a century of fashion trailblazing with a series of limited edition capsule collections from the likes of Balmain, Simone Rocha, Fendi, Charles Jeffrey and many more. Happy Birthday and happy shopping!

Find Browns 50: The Height of Fashion online at