Monday 21st October

| BY Helena Fletcher

Burberry Get into E-Sports as They Release B Bounce, Their First Online Game

If you weren’t already aware, e-sports are right on-trend. Moschino made a Sims-inspired capsule collection, Armani Exchange were sponsoring Mkers and Gucci keep expanding their mobile gaming platform Gucci Arcade. After experimenting with gaming in China, Burberry are also throwing their hat into the gaming ring with B Bounce. To celebrate the launch of their new puffer collection, from today, Burberry’s first online game is available to play on their website.

Playing as an adorable deer avatar, dressed in a funky “supercharged” Thomas Burberry monogrammed puffer jacket, players can embark on a trip to the moon via a series of suspended platforms in the sky. It’s a race to the top, aided by the acquisition of speed inducing TB logos and drones along the way, with a real incentive coming in the form of B Bounce prizes. The most successful players can win custom-made GIFs or virtual Burberry puffer jackets edition onto a picture of your choice, and the first prize is an IRL puffer jacket from the new puffer collection. If you stop into the Regent Street flagship store in London, you can play B Bounce on a super-sized screen. Procrastination never felt so fashionable – scan the QR code below to play.

B Bounce is available to play on online and in the Regent’s Street flagship store from Monday, 21st October.