Friday 4th September

| BY Paul Toner

Cartier Revives The Iconic Pasha Watch With A Star-Studded Campaign

In the world of watches, nothing’s more classic than Cartier’s Pasha watch. Since its creation in 1980, the luxury jeweller’s crowned timepiece has symbolised a certain idea of success encased in its extroverted design. A true classic amongst those passionate about their watches, the esteemed house is celebrating 40 years of Pasha perfection with a brand new iteration of the iconic watch.

Still as unique as its predecessor, the new Pasha will accompany the next generation of artists, musicians and multidisiplinary creatives for generations to come. What better way, then, to celebrate the launch of the new Pasha than with a campaign featuring five creative forces to be reckoned with. Lensed by Craig McDean, Acting talents Rami Malek and Maisie Williams can be seen alongside musicians Troye Sivan, Jackson Wang and Willow Smith – each sporting their own Cartier Pasha watches.

“We are thrilled to unveil this campaign and introduce these extraordinary talents to our diverse audiences around the world,” says Arnaud Carrez, marketing and communication director at Cartier International. “Cartier is a pioneering house, in constant creative exploration and strongly committed to come up with innovative campaigns as well as collections that appeal to our diverse audiences.” Moving into Autumn, the Cartier Pasha watch is the only piece of arm candy we need.

Photography by Craig McDean. The Cartier Pasha watch is available online and in select stores now.