Wednesday 10th November

| BY 10 Magazine

We’re Off to the Beach for Chanel’s Cruise 2022 Campaign

After being trapped in our homes for basically a year and a half, we ain’t dressing down for anything. It’s glitz, glam and all things gorgeous from here on out, come rain or shine, no matter the occassion. Thankfully Chanel’s onboard, bringing its elegant Cruise 2022 collection along for a day out at the beach.

For the collection’s official campaign, Inez & Vinoodh took the Chanel crew for a stop-over on a beach in the south of France after the collection was at the Carrières de Lumières in Les Bauxde-Provence. Joined by a slew of the show’s models – Louise de Chevigny, Mahany Pery, Lola Nicon and Anna Ewers – the foursome pose against blue skies, white sands and serene waves. Here, they wear punky tweeds, two-tone jacquards, crisp white tailoring and a rather splendid LBD which comes trimmed with purple feathers. Oh, we do love to be beside the seaside (especially when dressed in Chanel).

Photography by Inez & Vinoodh. Read more about Chanel’s Cruise 2022 collection here.