Wednesday 7th October

| BY 10 Magazine

Coach: Paris Flagship Opening

1510 Paris Flgship_056As fair old Paris bids adieu to another fashion week, it will also be saying bienvenue to a fabulous new arrival – its first Coach store. On the Rue-Saint Honoré, no less. According to our pals at Coach, the flagship promises to be “a retail haven of 600 square meters”. Which is very large. The bigger the better, eh? Coach’s executive creative director, the wonderful Stuarts Vevers, said of the store – “the relationship this city has to the concepts of ‘luxury’ and ‘heritage’ are unlike any other — which is why the opportunity to bring Coach’s take to Paris is so exciting for us. Our version — modern, American, forward-looking and ease with itself — is one that I think will feel both authentic and refreshingly new here.” Who are we to argue?

The store is located at 372-374 Rue Saint-Honoré, Paris and is open now.