Wednesday 31st July

| BY Paul Toner

Depop Goes To Selfridges – Meet The Top Sellers Bringing Their Goodies To Oxford Street

It’s fair to say Depop has well and truly changed the game when it comes to e-shopping. The digital fashion marketplace is all about putting the power back into the consumer’s hands – with sellers as young as in their late teens becoming masters of e-commerce. The democratic online shopping-extravaganza harnesses a whole new mood for peer-to-peer selling. As easy to us as Instagram, the app allows young Gen-Z sellers (and anyone else who feels like it) to fully flex their wings and start a business all from the comfort of their bedrooms. From the rarest of the rare when it comes to Palace hoodies, to vintage Moschino gems and unwanted Nike trainers – there’s no threshold to what you can expect to find on one of these young mogul’s Depop profiles, and now, Selfridges is getting in on the action.

Opening tomorrow and running until October, Depop is making its physical retail debut in the UK at the luxury juggernaut plonked on Oxford Street. Each week Depop Space Selfridges will invite different key sellers from the platform to showcase their finest garms and accessories which will be available to purchase in-store and select pieces will be sold on Selfridge’s website. Two of the app’s biggest sellers, Bella McFadden (@internetgirl) will be amongst the ten sellers taking part. The space will offer a retail experience with a difference, with sellers taking part in workshops centered around excelling your own Depop profile into a fully-fledged business. But you better get down there fast – these key players are known for selling out of stock quicker than Supreme on a Thursday morning. In order to meet the people who curated the pieces which will be available at Selfridges, we picked out items which best represents their style. Sadly, all these pieces are long sold, but there’s no harm in dreaming, right?

Moschino Vintage 1997 Television Jacket by @ns_shop

If you payed a visit to the Super Sharp exhibition at the Fashion Space Gallery last year, you would’ve been in 90s Moschino heaven. This all-over print jacket from 1997 had Depop heads turning quicker than they would on the dance floor of an East London garage rave back in the day.

Vintage Hole 1994 Live Through This T-shirt by @ladskazeem

Can you imagine how envious your friends would be if you owned this t-shirt back in your grungy teenage years?

Sergio Tacchini Vintage Tracksuit by @basementsix

A bold and brash tracksuit top is practically a must if you’re headed to a festival this summer. Imagine sporting this Sergio Tacchini splash of colour at Glasto? You’d never get lost.

Fendi Record Player T-shirt by @serotoninvtg

Hey Mr DJ, put a record on, I want to flex my vintage Fendi salmon pink t-shirt, and dance with my baby.

MYAE White Ribbed Jersey Cuff and Collar Top by @myaemade

Mia Joseph’s Depop shop is an inside out, upside down, exposed-hem heaven. This ribbed-jersey blouse in a cotton-candy violet is deconstruction at its most glamorous peak.

BB Blue Hello Kitty Backpack by @internetgirl

Internet Girl is spearheading a fully-fledged army dressed like gothy Bratz dolls, and we love it. This baby blue Hello Kitty backpack would be the piece de resistance in nailing the Ghost World look.

Vintage Moschino ‘Clothes’ Print Shirt by @194local

They say you shouldn’t air your dirty laundry, but the desirability of this rare Moschino find is no private matter.

Burberry Nova Check T-shirt With Hearts by @serotoninvtg

Roses are red, violets are blue, this vintage Burberry number – we are certainly so in love with you.

Stacked Platforms by @internetgirl

These 1990s kicks take us back to our days on the playground. Fit with a velcro strap and a 4.25 inch platform, these are school shoes with some serious bite.

Dior Monogram Pointed Kitten Heels by @serotoninvtg

Our fixation on the kitten heel trend has morphed into a full-blown frenzy after seeing this pair plastered in the Dior monogram.

The Depop Space Selfridges is open from tomorrow until the end of October.

selfridges.com