Tuesday 16th February

| BY Natalie Dembinska

Diesel: New York Flagship Store Launch

How best to celebrate the launch of a newly opened New York City boutique is a question we have often asked ourselves and now finally we have the answer. With a party duh! Just like Diesel who chose to celebrate the launch of their new Madison Avenue flagship boutique via the medium of party. A voyeurist themed party to tie in with the SS16 campaign message, DECODED no less. Hosted by big Diesel daddy, Renzo Rosso, there were celebrities, there was alcohol, we’re assuming champagne, and performances from people whose names will mean things to people who are young, yet meaning nothing to us proving once again that we, unlike big Diesel daddy Renzo are not down with the kids.

www.diesel.com