Wednesday 15th July

| BY Annie Verrall

Diet Coke x JW Anderson

As we know by now, it’s not just the labels we wear in our clothes that make us fashionable these days. Fashion can also be consumed through the mouth, Coca-Cola to be specific. JW Anderson is the latest in line for the coveted role of ‘Diet Coke collaborator’. The designer plans to take inspiration from his latest collection, “Super-surreal, Juxtaposition, tactile” and “textural” are a few words in JW’s brainstorm. It’s also rumoured to be the first time that Diet Coke will be featuring photography on its bottles. Harvey Nichols will be unveiling the highly anticipated redesign as well as some limited edition notebooks in August, we can’t wait to pop a bottle. Hey – if it’s good enough for Karl…

www.j-w-anderson.com