Thursday 2nd July

| BY Paul Toner

Dior Has Opened Not One, But Three Pop-Ups In Italy

Are you all shopped out yet? With stores across the globe now open and there being some pretty amazing sales out there, you could argue there’s never been a better time to start spending. As most of us have spent the past three or so months solely shopping online, getting back into a physical store is a sign of things slowly but surely getting back to normal again. Dior has welcomed its customers back with a rather spectacular set of pop-ups dotted around Italy.

The brand is celebrating its Dioriviera capsule collection with three enchanting retail spaces set against the most serene Italian backdrops. Forte dei Marmi, Cortina d’Ampezzo and Capri are each home to the scenic stores, which feature cushions, parasols and personalised beach cabins that are laden in motifs inspired by the sketches of Roman artist Pietro Ruffo. The Dioriviera collection is an “ode to la dolce vita”, blue-tinted in its entirety and perfect for a sun-kissed trip to the Mediterranean. We’ll be wearing this collection and daydreaming of our next holibobs…

Photographs by Kristen Pelou. The threeDioriviera’ pop-ups are open now in Forte dei Marmi, Cortina d’Ampezzo and Capri.