Tuesday 4th August

| BY Paul Toner

Dunhill’s AW20 Campaign Pays Homage to The Blitz Club

Is it really that time of year again? It’s officially campaign season and brands across the board are debuting their AW20 offerings that will grace the pages of the glossies for the next six months. Following on from the likes of Gucci, Valentino and Louis Vuitton, Dunhill is now stepping into the playing field. Dubbed The New Wave, the brand’s latest campaign takes its cues from the Blitz club; the seminal Covent Garden club-night that birthed the New Romantic scene in the 1980s. Looking to Homer Sykes’ pictures from inside the legendary hotspot, Dunhill’s creative director Mark Weston wanted to apply the clashing of cultures that were inside the Blitz club to his re-imagining of the Dunhill man. Four models are captured backstage at the brand’s AW20 show, sporting leather jackets, silky suiting and pegged trousers – the latter serving as a nod to the New Romantic scene. “The man in this collection is a cross between the preppy and the new wave, the establishment and the anti-establishment,” explains Weston. And it is within this in-between that the Dunhill man thrives.

dunhill.com