Saturday 11th January

| BY 10Magazine

Ermenegildo Zegna Milan Menswear Autumn Winter

Ermenegildo Zegna: MILAN MENSWEAR AUTUMN/WINTER 2014 

The official press release: 

City and Nature 

Contextualising fashion. Defining its aesthetic value. Researching an absolute vision responding logically to market demands. 

Historically the emotional impulse to build has always been inspired by the beauty and majesty of nature. For Zegna nature is strength, progress and research.

A journey from and towards the primordial universe is shown to define the origin of the brand. Building on spring-summer’s union of industry and savoir-faire, the new autumn-winter collection celebrates natural fibers, exploring and validating Zegna’s patrimonial, historical and technological identity.

Stefano Pilati explores, tracks, confirms and combines absolute concepts by relativising their origins: merging the formal with sportswear; dark tones with light; nuances to graphisms; textures to surfaces; functionality to frivolity; natural to synthetic . Fine wool, noble cashmere and precious vicuña are worn with traditional British hunting covert fabrics; Japanese nylon; silk or wool woven with Cordura or Kevlar. Sporty looks become elegant, formal is presented in layers of precious fabrics, defining a silhouette that seems identical yet performs in opposite ways according to construction. Another exercise in style that Stefano Pilati uses to symbolise the relative evidence of appearance, offering a luxurious outfit from a unique and “elevated” perspective.