Monday 13th February

| BY Joel Traptow

F is for Fendi Launch Party In New York

Kendall Genner and Bella Hadid@FisForFendi NY event_atmosphere

In 2017 you have to be more than just a brand. You have to create a world people want to exist within and contribute to. The newest venture from Fendi is giving us just that. “F is for..” is a digital platform created for and by millennials, a melting pot of fashion, art, music and culture curated by the IT boys and girls of the world. Split up into five fundamental F categories; freaks, fulgore, faces, freedom and fearless each dedicated to certain content for  the platform. To kick it all off Fendi teamed up with London legends ‘Boiler Room’ to throw a wild party during NYFW and wild it was, with performances by Abra, Metro Boomin, and DJ sets by Jenny FTS, Jamie Jones and Peggy Gou. You know you are doing it right when even the most elite struggle to get into a party they are on the list for because its just too bumpin ( aka Ten’s very own IT boy Jack Moss). With a guest list full of all the hottest millennials and top models Bella Hadid, Kendall Jenner and Joan Smalls to name a few, we are F’ing excited about this whole new world from Fendi.