Tuesday 23rd May

| BY Joel Traptow

Fendi Pays Homage To Rome With New Sculpture

foglie di pietra unveiling_09

You know by now that Fendi does beautiful clothes, and handbags, and purses, and sunglasses (etc. etc.) but they also do so much more – dipping their fingers into just about every creative field going. This time they are dabbling in the world of contemporary art, commissioning a brand new sculpture in the city of Rome, the house’s home city, giving even more hometown love after funding the restoration of the Trevi fountain last year. The sculpture, unveiled right across from Palazzo Fendi in Largo Goldoni, is by Italian artist Giuseppe Penone and involves two brass trees holding up an 11-tonne marble rock, representing the coming together of man and nature. Ouuu. “We are extremely proud to donate this wonderful and incredible art piece by Giuseppe Penone to the city of Rome, its citizens and the million tourists who come visit the Eternal City every day. ‘Foglie di pietra’ embodies once again how much tied we are to this city and the importance it carries in the history of Fendi,” Pietro Beccari, Chairman and CEO of Fendi said last night. The unveiling of the sculpture accompanies a Giuseppe Penone exhibition hosted at the Maison’s headquarters at Palazzo della Civiltà Italiana that began in January and runs until July 16th. Euro trip!