Fendi Launches The First Ever Peekaboo Campaign, Starring Zoey Deutch

There’s a first time for everything, but it’s hard to believe the Fendi Peekaboo has never had its own dedicated campaign – well, until now. Worn by the everyone from Naomi Campbell and Celine Dion, to Meghan Markle and Rihanna, this It bag has well and truly earnt its now-iconic status. Now the time has finally come for the Peekaboo to grace the pages of the glossies worldwide.

A heart-warming portrayal of a woman and her love for her favourite bag, the campaign features young actress and producer Zoey Deutch; star of Netflix’s The Politician. Soundtracked to “I See You” by the Horrors, the campaign video sees Deutch dance along the streets of Hollywood and flaunt for the paparazzi, with her very own Peekaboo in hand – which comes with interchangeable pocket-inserts stamped with her initials. How fancy!

Deutch joins a slew of exciting names who have previously starred in Fendi’s on-going Me and My Peekaboo series, including sister-duo Chloe X Halle and The Kardashian bunch. Fingers crossed it’ll be our turn to live the Peekaboo fantasy next…