Monday 11th April

| BY Jack Moss

Fendi Returns To The World Of Haute Couture To Celebrate 90 Years

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Well, Haute Fourrure actually. Because every lady worth her salt needs a fuck-off fur coat/matching accessory with which to say “I’ve arrived”. Nothing says power like it. Akin to standing in the middle of the street and loudly declaring “I’M RICH”. So what better to celebrate Fendi’s 90th Anniversary that a Haute Fourrure collection shown in their home town of Roma? They are, after all, “the only worldwide luxury Maison to host an in-house fur atelier, a creative temple where highly skilled artisans convey all their expertise to unique creations designed by Karl Lagerfeld”. Basically, expect much fur-based innovation come July 7th.

 “An Haute Fourrure fashion show in Rome is the best way to celebrate Fendi’s 90 years anniversary as it expresses our  roots and DNA while transmitting daring creativity and craftsmanship in furs,” Pietro Beccari, Fendi Chairman and CEO said this morning. “Rome is a magical and eternal city and its represents Fendi’s values, tradition and historic patronage while looking towards the future.”

Photograph by Jason Lloyd-Evans, backstage at Fendi AW16

www.fendi.com