Tuesday 24th September

| BY 10 Magazine

See Now, Love Now, Buy Now: Fila’s SS20 Collection Is Ready To Shop, Straight from The Milanese Catwalk

Why wait when you can have it now? Patience is overrated, especially when it comes to seasonal dressing. The sporty experts at Fila know us down to the bone – their just-seen SS20 show is an instantly shoppable affair. Led by graphic logos and that classic red-white-black colourway with metallic accents, the SNBN collection merges traditional sportswear textiles with streetwear silhouettes.

A simple pencil skirt comes in tracksuit jersey with the Fila’s signature F-box waistband. Knits and pullovers are layered against classic staples including T-shirts and outdoors-y jackets. And for when you go full party-mode, there are sequined dresses and asymmetric chiffon skirts. For the guys, there’s the French terry tee that will make sure you can go wherever you want. This is luxurious athleisure, taking you from day to night and back – all without an outfit change. All the looks are enriched with brand’s signature accessories – trainers come in both men’s and women’s sizes, seamlessly completing each of the looks.

It’s no mistake Fila have been running a successful business of 47 years – they know what we want and when we want it too.

The Fila See Now Buy Now collection is available to buy online.

fila.com

Photographer Elliott Wilcox
Fashion Editor Garth Spencer
Hair Mike O’Gorman
Make-up Stevie Squire
Models Prim at Models 1 and Alan at IMG
Lighting Assistant Jared Price
Fashion Assistants Emily Keogh and Michella Oré
Production Helena Fletcher
Film Pocket Motion Pictures