Thursday 17th July

| BY 10Magazine

Frame Denim Capsule Collection Created With Inez and Vinoodh

LA-based Frame Denim has created a capsule collection with dynamic Dutch photographic duo Inez van Lamsweerde and Vinoodh Matadin. The collection, which features the first men’s jean created by the brand, is modelled on Freja Beha Erichsen and member of American rock band The Parlor Mob Paul Ritchie. “They are great friends of ours,” said the masterminds behind the brand, Jens Grede and Erik Torstensson. “We admire their artistic eye as photographers but we believe they have a talent that transcends media. They had an idea of denim which absolutely intrigued us and we became excited to explore that idea and make it reality.” The collection will be available at Net-a-porter.com, Mrporter.com, Barneys New York and Colette in the first week of August – just after payday. [Insert smiley face emoticon.]

Photographers: Inez van Lamsweerde and Vinoodh Matadin

Model: Freja Beha Erichsen

www.frame-denim.com

By Ted Stansfield