Monday 14th September

| BY 10 Magazine

Giorgio Armani Opens A New Boutique in Monte Carlo

Ah, what we’d do right now for a trip to Monte Carlo. The stunning architecture, the scenic yacht harbours, the mouth-wateringly good food – we’re getting holiday blues just thinking about this sun-kissed havan. What has our appetite whetted for a Monte Carlo get-away most, however, is the brand new Giorgio Armani boutique that has opened in the heart of the city. Located in the renowned building of the Hôtel Hermitage, Giorgio Armani worked with his trusty team of architects to ensure the space both respects the architectural aesthetics of its surrounding location yet is distinct enough to draw the eyes of any window shopper passing by.

Fitted with luxury marble flooring, silk wall upholstery and a green and gold accented ceiling, this swanky shopping destination features both current season Giorgio Armani mens– and womenswear collections, as well as a series of fine jewellery pieces and exclusive accessories. To mark the store’s opening, the house has released two new styles of the La Prima bag – a clutch and a shoulder bag – which will only be sold at Giorgio Armani’s Monte Carlo store. Now that’s something worth shouting (and shopping) about.

Photography by Beppe Raso. The Giorgio Armani Monte Carlo store is open now.