Monday 7th September

| BY Paul Toner

Giorgio Armani Adjusts To The New Normal With A Classic Collection

It’s quite peculiar adjusting to the new normal. Thinking about it, does anyone know what the new normal actually is? Yes, masks have become a mandatory element to our everyday uniform, and we all seem to be washing our hands more. But aside from that, what life will end up looking like in a post-Covid world remains rather foggy.

Yet the New Normal actually has a double meaning. It also happens to be an on-going collection from Giorgio Armani which is the permanent offering of iconic pieces from the designer’s eponymous line. Created back in 2015, New Normal is a home for classic Armani style, were timeless pieces from the house’s archive are revisited and reinterpreted to ease into the modern-day.

The AW20 New Normal collection channels the quintessential spirit of Giorgio Armani. Made from the finest of materials – twill, silk sablé and pure cashmere cloth – pieces from this collection are transferable to any sort of situation. In clean cuts and smart silhouettes, collection highlights include double-breasted jackets, roomy trousers and classic shirts in a neutral palette of grey, beige and navy blue. Although it’s uncertain what lays ahead, one thing for sure is that our wardrobe is in safe hands when it comes to Mr Armani.

The Giorgio Armani New Normal AW20 collection is available online and in select stores now. 

armani.com