Gucci’s Festive Campaign Commemorates The Annual Office Party
Ever since we packed away the cobwebs and threw out several moulding pumpkins from Halloween, we’ve been flooded with holiday gift campaigns and we couldn’t be feeling more festive! The latest comes from Gucci, where the brand has set up the 1990s office party of our dreams – and you’re all invited. As soon as the clock strikes 5pm at the Gucci office, the vacant smiles of keyboard warriors are immediately overridden by the festivities. Filing cabinets and desk chairs are pushed aside to make way for a night of dancing and karaoke straight out of your favourite John Hughes movie.
As one of the most stylish office teams we’ve seen, the Gucci gang are decked out in sequinned gloves, loads of flares and the GG Marmont shoulder bags. Only Gucci could make the risky office party antics and questionable dance moves forgivable. Keeping with the 1990s theme along with the campaign, Gucci has introduced a new arcade game exclusive to the Gucci app. Immerse yourself in the Gucci office party as you strive to take part in everyone’s favourite past time: the conga!
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Mark Peckmezian
Film Director: Akinola Davies Jr
VIDEO MUSIC CREDITS
“Only You” Yazoo
(P) 1982 Mute Records Ltd., a BMG Company
Su gentile concessione di Warner Music Italy Srl e di BMG Rights Management (Italy) srl
© 1982 SM Publishing (Italy) Srl o/b/o Musical Moments LTD
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