Thursday 13th April

| BY Jack Moss

Gucci Releases New Pre-Fall 2017 Campaign “Soul Scene”

I can’t dance. I’ve been put off ever since someone told me that I “danced with my hips” which admittedly does sound a bit like a compliment but delivered in this way that suggested it was very much not. I’ve been para ever since. Exception is after consumption of seventeen large vodka tons and then I’m I think I’m bloody brilliant, an event likely this is likely to happen this evening as it’s the holidays (!) and thus I will believe that I can recreate some of the moves demonstrated in Gucci’s brand new Pre-Fall 2017 campaign. I won’t be able to. And will, likely, be hospitalised. Lensed by Glen Luchford, it’s called “Soul Scene”, Alessandro Michele inspired by the photographs of Malick Sibide, Northern Soul and the “Made You Look” exhibition at The Photographer’s Gallery last year. And it’s a statement! All the models and dancers are people of colour. Which we think is bloody brilliant. About time too. Not sure where, exactly, this was shot, but Richard thinks “it looks a bit like Bethnal Green Working Men’s Club”. Ze glamour!

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Glen Luchford
Models: Nicole Atieno, Elibeidy, Bakay Diaby, Keiron Berton Caynes
Dancers: Marshall Mayers, Acok Majak, Chauncey Dominique, Lauren Fitzpatrick, Kabrina Adams, Ibrahim Traore, Zenia Wilson, Sharifah Tonkmor, Camille Munn Francis, Franck Abale, Alton Mason, Abdulaye Niang, Akua Shabaka, Hamed Dosso, Jonah Bush Benn, Kashmir Leese, Lauren Victoria, Ola Adeyemi, Lu Akinwale, Beverley Owusu, Emmanuel Unaji, Jibril Ollow, Maddie Seisay, Leah Alexanderr-Caine, Piers Murphy.