Florence Welch is the brand new ambassador for Gucci watches and jewellery. It’s not often that you get to see an ‘ambassador’ talk with actual convincing words about their brand, but then again, Ms Welch and Alessandro Michele do seem like a bit of a fashion fit from heaven. Oh, to be a fly on the wall (or in this case a bee, carrier of messages from the living to the dead as we were told today) at their first meeting. Both enjoy a Seventies-cum-Renaissance get-up. Both have similarly luscious locks. And, by all accounts a similar mental landscape, leading to a conversation that covered Florentine history, romantic symbolism and an obsession with floral decay. I mean, what else? And, let’s be honest, who doesn’t want to waft around in ruffled dresses that make you feel like a sea creature (her words)? Or rock, as today, a pink floral velvet suit, as she chatted to he-once-of-10, Derek Blasberg? What else to wear to an intimate natter in front of a gathering of us fashion sorts?
So, back to the jewellery and the timepieces. For me, and I truly mean this, there is nothing more perfect than a ring featuring a tiger’s head that turns into a mermaid. Gucci have one. Florence has one. I want one. In fact, I want all of the jewellery from the Gucci Flora, Icon, and Le Marche des Merveilles collections. It was a more, more, more sort of a situation. The rings, in 18kt pink and yellow gold featured diamonds, black diamonds and emeralds, designed to be stacked together, maximalist style. Again, more, more more. The watches are vintage in style, Flo’s G-Timeless featured decorative bees, hearts and stars with a brown alligator leather strap. Derek’s watch didn’t have bees, but its quartz movement and polished stainless steel case and bracelet made it pretty snazzy too. When asked about working with Alessandro, Florence commented “I truly believe that what he is creating at Gucci today is magic,”. I mean, who are we to disagree?