Monday 21st January

| BY 10Magazine

Hugo Boss Hugo Celebrates 20th Anniversarry

HUGO BOSS: HUGO CELEBRATES 20TH ANNIVERSARRY 

There’s a reason that Garth’s middle name is Allday. Like an Energizer bunny he just keeps going. We mean work wise of course. How is that he’s attended menswear, and couture, and still made time for Hugo’s 20th anniversary show in Berlin? Wait a second. It’s that impostor Eddie Redmayne again isn’t it? We’re as bored of this doppelganger situation as you are Tenners. Garth clearly needs to invest some of his high fashion expenditure in acquiring less film starry good looks. On Thursday evening the great and the good (our favourite kind of subject matter) attended a show and after party as part of the Mercedes-Benz Fashion Week, at the cities Opernwerkstaetten venue. Try pronouncing that with a hangover! Fash-swans modelling the brands A/W 13 collection included Karmen Pedaru, Kasia Struss and HULLO our old fave Clement. Images (Bottom row FROM L-R): Pixie Geldof, Edward Norton, Renee Zellweger, Eddie Redmayne all dressed in Hugo. 

www.hugoboss.com

by Vincent Levy