Wednesday 31st July

| BY 10Magazine

Hugo Boss Hugo Red Never Follows Pop Up

HUGO BOSS: HUGO RED NEVER FOLLOWS POP UP EXHIBITION OPENING

‘Red Never Follows’ says Hugo but red- in this case my good ginger self can tend to stay still and gawp at opening night type soirees. Top places for doing so? Bar, just in front of the DJ boot (in a groupie fashion) and in the case of yesterday evening- in front of all the amazing art works on display. The location was the Saatchi Gallery down on the Kings Road where Hugo Boss celebrated 20 years of the Hugo brand by collaborating with 20 urban creatives that share ‘the independent Hugo mindset’. The selection of pieces- some of which have been created specifically for the show will be on display free to the public until the end of summer. Nice place to find some respite from the reported heat wave return this week? Yep- I’m talking about the bloody weather again. Until September 1st. 

www.hugoboss.com

by Vincent Levy