Wednesday 27th October

| BY 10 Magazine

Irina Shayk is the New Face of Self-Portrait

Han Chong’s womenswear label Self-Portrait has cult appeal. Founded in 2013, the Malaysian designer has built his London-based brand on deeply romantic gestures. His bodycon dresses, tweed skirt suits and elegant knits have become go-to’s for those who want to dress up and feel great doing so, which applies to the likes of Lady Gaga, Princess Beatrice and Emily Blunt, who have all been spotted wearing the brand. 

For Self-Portrait’s Resort 2022 collection, the designer has called upon a friend of the brand, photographer Harley Weir, to capture Irina Shayk. With a strong focus on knitwear and jersey, Shayk poses in square-neck lacey minis, woollen twinsets and pale blue shirt dresses with sensual cutouts at the waist. Speaking of Shayk, Chong said: “Irina has this incredible natural balance of strength and femininity – she has this infectious independence and sense of who she is, and epitomises these different sides of what it means to be a woman which I really wanted to capture with this campaign and collection.”

Photography by Harley Weir. Shop Self-Portrait’s Resort 2022 collection online and in Self-Portrait’s flagship store, 49 Albemarle St, London W1S 4JR.

Exclusive BTS image, courtesy of Self-Portrait