Tuesday 11th June

| BY 10Magazine

Isabel Marant Announces H M Collaboration Much

ISABEL MARANT: ANNOUNCES H&M COLLABORATION

Much as I love our van der Welle, I’m rather pleased she’s working out of office this afternoon, as there’s much to do, and fashion hysteria can be rather distracting- especially when you’re fairly strung up, having gone way past your 5 coffee quota. Yes- Sophie’s absolute fave- the woman to have spawned imitation wedge trainers the world over has just announced a collab with what we lovingly still refer to as Hennes and Mauritz. Cue mass of terrifying Aymeline Valade wannabe’s steaming up the Regent Street Windows. Oh wait- they’ll have to wait till November. 

www.hm.com

by Vincent Levy