Thursday 23rd May

| BY 10Magazine

Issa Announces Blue Farrier As New Creative


Exciting news in the world of Issa today. Daniella Helayel is out and Blue Farrier is in! Obviously we are very very excited about this, especially as she’s a long time friend of 10, has worked for Chloe, with Phoebe Philo, and Stella McCartney, and once created the genius Dolly Drama’s for us. Issa are quite rightly very excited too and so they should be. As Issa London CEO, Angeline Ypma, said to Vogue, "I am pleased to welcome Blue Farrier as the new creative director of Issa at such an exciting time. Her vision and passion will be vital as we expand into new categories and markets and continue the development of Issa into a truly global lifestyle brand.“Blue is a genius. We can’t wait for September’s show. Might have too put the ticket request in now just to be safe. Congratulations Blue! We’re already on the champagne celebrating. 

Picture by Kathryn Martin

by Natalie Dembinska