It’s Shopping Time with Telfar (Again)
No one could ever take away my collection of canvas tote bags. I have one in every colour, all different shapes and sizes, printed with every single brand name ever imagined. Remember that now-defunct dating app start-up from 2012? Yep, I’ve got it eternalised in the form of a 380mm x 410mm canvas tote bag. I cherish my collection as if it was archival Galliano, each neatly folded and stored in a temperature-controlled space (underneath my bed). Not many bags can make me gasp like a good ol’ canvas tote can. Yet, every now and then a gem comes along, proving that there’s a whole world beyond the canvas. That’s where the Telfar Unisex Shopping bag comes in.
This new American classic is a piece of fashion that converts the idea of a “signature brand bag” into something fresh and appealing. The NYC design superstar and the recipient of last year’s Vogue Fashion Fund Telfar Clemens is known for his subversive take on traditional American sportswear, and it looks like he’s not stopping anytime soon. To mark the next chapter in the growth of the Telfar brand, their signature Shopping bag is being relaunched in three different sizes, all available in black, white and tan vegan leather. And it wouldn’t be a Telfar kinda launch if it didn’t involve the coolest people of New York City. Shot by June Canedo, chef Danny Bowien, artist fatfemme and nine other members of the Haus of Telfar are proving the Unisex Shopping bag truly is “an EVERY-DAY bag for EVERY-ONE.” Sign. Me. Up. But shhh, don’t tell my canvas tote bags…