JW Anderson’s New Selfridges Pop-Up Will Take You Back to Nature
For all you J-Dubz fans out there, shopping just got a whole lot better. On the ground floor of Selfridges London, JW Anderson is taking over the pop-up space to display a selection of key accessories, including the Chain detail bag, eco-conscious totes and cap bags until May 19.
But hold on a minute, that’s not all. The new pop-up space aka the JW Anderson Garden was created with the Selfridges 2021 Good Nature campaign in mind, so expect to find the raw elements of a British garden while trying on your future Chain Loafer mules. Keeping in theme of the natural world, Anderson has even got your friend or partner that you’ve dragged along covered as well.
Via digital exploration, your shopping companion will find themselves occupied by flora and fauna ‘Garden Story’ and ‘Floral Mirror’ AR filters. In other words, you will spot them scanning away at QR codes mesmerised by the growing of mushrooms, buzzing of bees and the blooming of flowers – who wouldn’t want to see that?
The JW Anderson Selfridges London pop-up is open until May 19.