Thursday 23rd July

| BY Paul Toner

Camera Ready: Tyler Mitchell Shoots and Stars in JW Anderson’s AW20 Campaign

They say teamwork makes the dream work, and the sentiment has never proved to be more true than when it comes to Jonathan Anderson and Tyler Mitchell. For a number of seasons now, American photographer Mitchell has been responsible for not only a series of Loewe campaigns, but has shot a rather brilliant slew for JW Anderson as well. From models towering high on stilts, to more riding giant tricycles, Anderson and Mitchell – alongside stylist Benjamin Bruno – have created some of the best ads to grace the glossies in recent years. AW20 sees the trio do something a little different, however. For the first time, Mitchell has stepped in front of the camera to be both the photographer and the muse for the season. The campaign sees Mitchel pose alongside Jamaica-born musician and model Toni Smith. Hunched over the camera, Mitchell wears a pair of unisex Chain Loafers, beige culottes and a patchworked jumper. For Smith, it’s a selection of this season’s shiny gowns, which have tinsel dripping from the sleeves. Who said tinsel is just for Christmas?

jwanderson.com