Wednesday 21st March

| BY Roxy Lola

Kenzo Announce Britney Spears As The Face Of LA Collection Memento N°2 Campaign


It’s Britney x Kenzo, bitch. Our hearts are jumping, it’s crazy to see. Kenzo has just announced Britney Spears as the face of their La Memento N°2 collection. We are crazy fangirling. Who else but the queen of double denim (how could anyone forget the Justin Timberlake and Britney double denim fabulousness) to front the campaign for a whole lot of hot and heavy denim? Shot by Peter Lindbergh, it’s all about icons. Obvs. “When we were designing the collection and I was like ‘If I can have a dream person, who would I want to be in denim? It has to be Britney,’” Humberto Leon said. Of pairing Britney with Peter Lindbergh, who incidentally got his first commercial gig shooting for Kenzo back in the day, Humberto comments, “was super-exciting to give Britney a different expression and really kind of to give her what we think she deserves as this super-modern role.” Britney is the total American dream girl, cap and backpack on, flashing that belly ring in a whole lot of toxic green and classic Kenzo prints. Taking us back. In the words of Britney herself, “There’s only two types of people in the world. The ones that entertain and the ones that observe.” Well Tenners, she sure is a “put on a show kind of a girl” in all that Kenzo. Gimme more.

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