Wednesday 15th January

| BY Paul Toner

Loewe Preview Their AW20 Men’s Collection With a Campaign Starring Footie Superstar Megan Rapinoe

We’re going to be frank, we’re not really familiar with football facts. The Premier League? We don’t know her. Even ask us what the offside rule remotely entails and we’d draw a blank. Though one thing we’re most definitely clued up on is our Loewe wiki. To whet our appetite for the brand’s AW20 menswear show, which is taking placing this coming Saturday, Jonathan Anderson just teased the next round of Loewe campaign imagery you’ll suddenly see creeping up in the glossies over the upcoming months. Like with any Loewe endeavour, there’s an arty twist to these images. Following the brand’s tryptic tradition of a character paired with a fashion and a product image, US footy star Megan Rapinoe takes centre stage. Leading the US team to victory during last summer’s FIFA Women’s World Cup, team captain Raspione poses for Steven Meisel in front of a stark blue background; her signature pink locks appearing particularly striking. Rapinoe’s scrunched up facial expression emulates the star player’s facial expression when she scores a goal. A clan of curly-haired models congregates in the designated fashion pic. Lean and almost identical, the group look ravishing in matching trouser and shirting combinations. Another stunning victory for Loewe, for sure…

The Loewe Menswear AW20 show takes place Saturday, January 18th at 11 am GMT.

loewe.com